GyPSii, a mobile geo-location and social networking service, has been optimized for the iPhone. It had already been available for the BlackBerry, Symbian and Windows Mobile and Windows Mobile platforms.

The new web-based iPhone application, accessible here www.gypsii.com/m through the Apple smartphone's Safari browser, integrates its multiple services into a single interface. It is there that iPhone users can create and share experiences, including photos, videos, audio and other content in real-time with friends, family and other network members.

Members can also search and locate people and places, as well access directions, maps and information on Points-of-Interest.

GyPSii, the company, plans to produce a “native” version of its application using Apple’s Software Developer Kit (SDK), which is scheduled to be introduced, if not launched, later today.