As Apple did with the iPhone a few year ago, the company took the huge viewership opportunity of the Oscars last night to roll out its first television ad for the iPad (see above) The commercial showed viewers a number of tasks they can do with Apple's tablet. It was set to the music of Blue Van's "There Goes My Love."

The eagle-eyed out there noticed that Apple's CEO, Steve Jobs, didn't view the Oscars and his company's ad from home like the most of the rest of us. Instead, he watched the Steve Martin and Alec Baldwin-hosted show live in the Kodak Theatre.

And, as tuaw points out, the iPad ad may have revealed eBook pricing for apple's tablet PC. Not at all unimportant finding, as Apple has Amazon's Kindle eBook reader, among any number of other types of gadgets, squarely in its sights with the iPad and the device's iBooks app.

The cost of eBooks for the iPad will, apparently, range from $8 to $15.